We recommend that you approach the program you sell online. It aims to add value to electronic commerce as an opportunity for the future and offer personalized advice for your facilitaros early in this new sales channel or answer questions that arise when you use it. Training with practical examples of the different business models that exist in electronic commerce, how to create a brand, actions needed to move a business to the Internet, how to organize the logistics of online business and what are the keys to the success of e-Commerce Spain. Training with practical examples of the different existing e-commerce platforms, what is needed to start a business online and how to move our business to the cloud. Training with practical examples on different aspects related to email marketing in the field of electronic commerce, what formulas to use to increase online sales and make the most of social networking and Web 2.0, and how to position you and create e-business a brand image: what tools to use and how, and the importance of analyzing your website. Training with practical examples of European and national legal regulations regarding electronic commerce: Data Protection, Patents and Trademark Law Services Information Society and Electronic Commerce, possible sanctions to be considered and taxation of e- Commerce. 12:50 Providing solutions to save time. Bridging distances ? by Antonio Alcoucer, Sales Manager of Andalusia MRW, and Rafael Baena, International Commercial MRW. As you can guess, is the purchase and sale of producer or services through the Internet. As payment using electronic means, such as credit cards. Internet marketing originated in the early 90's as simple web pages that contain only text and offering product information. In the late 90's, appeared in Social media are inserted easily into the marketing strategies of SMEs. This process has been so successful that, although both have learned to live, they have even become the main rival of the traditional email, the predominant tool until some time ago. Pitney Bowes recently conducted a study on the marketing strategies of companies. Their results confirmed that the prevailing strategy was social media marketing, both for its cost-effectiveness (54%), and its ease of use (53%). While many respondents to the e-mail marketing is more cost effective and easy to use, this tool has been relegated to second place in the preferences. Apparently, SMEs are more comfortable in social media than other media. According to this study, the prevalence of social media also has to be delayed a few other tools. For example, direct mail and advertising have been displaced primarily by value. COMPANY ESPA Using new information technologies in organizations to optimize communication processes and decision-making more efficient operating under a legal framework. When we need the Internet, usually looking for information on a particular topic, and it is difficult to access a page that contains a simple click links. To solve this problem arose the search engines. A search engine is a website which provides query a database in which Web page addresses relate to its content. Its use greatly facilitates obtaining a list of web pages containing information on the topic that interests us. Several types of search engines, according to the method of construction and access to the database, but they all have in common that allow a query in the search engine returns a list of our Web page addresses related to the subject consulted. The origin of the search engines dates back to April 1994, the year in college a couple of Americans (David Filo and Jerry Yang) decided to create a website which offered a directory of relevant sites sorted by subject, always thinking information needs that may have their fellow students. Yahoo! was born. The success of this site was so great that a company decided to buy it and turn it into the site we know today. Besides the search engine, Yahoo! now offers many more services. Search engines can be classified into three types, depending on how to obtain the addresses stored in its database. Each type of browser has its own characteristics. Knowing them can help us decide which to use depending on the needs of our search. However, today all search engines tend to offer as many services as possible, so that its search offerings resemble more and more, making it difficult to guess what kind of browser are talking about. Is the first type of browser you came. In the search indexes, the database of addresses builds a team. That is, a group of people is crawling the web looking for pages. Views categorÃasó they are classified by themes and subcategories based on their content. Thus, the database of a search index contains a list of categories and subcategories related to a set of addresses of websites dealing with these issues. The first search index
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