Mobile Game Monetization Platform Lunch Money Raises $1M From Google Ventures; Rebrands As Pocket Change

Mobile app monetization platform Lunch Money, has raised $1 million in seed financing from Google Ventures, First Round Capital, Scott Banister, Baroda Ventures, David Sacks, Mike Jones, Kamran Pourzanjani and Alan Braverman. As part of the announcement, Lunch Money is also rebranding to Pocket Change. As we wrote in our initial coverage of the Lunch Money, the startup offers a set of monetization and distribution tools for mobile game developers via an SDK than can be plugged into games. The platform's initial products include a social leaderboard and a token system. The social leaderboard doesn't recreate the social graph, but instead leverages user graphs across Facebook, Twitter and Game Center. It's a simple ranking of your friends' scores.

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