Is Foursquare a viable marketing tool? | Internet Billboards

Is Foursquare for stalkers or real marketers? I think it can be a great marketing tool if used right ? here?s how to use it, and 6 fool proof ways to capitalise your business on the popular social network.

With over 9 million people on Foursquare, and an estimated 250,000 businesses since it first launched in 2009, this just goes to show Foursquare?s versatility as both a domain for the nosey and inquisitive among us, but also how it can be utilized as a growth mechanism for small businesses.

Although I was relatively late to jump on the ?Foursquare bandwagon?, what first attracted me to using the app on a regular basis was its sense of fun and playfulness. From checking into your home, or popping round your friends for a coffee, the fact that Foursquare, like no other, rewards you with points, ?badges?, and other incentives makes the whole experience, quite frankly?well?addictive. For me, it feeds my inquisitive nature, and whilst there are other similar geolocation ?check-in? apps, such as the ?places? tool on Facebook or Twitter, Foursquare, is the ?social media phenomenon? that offers the most value for time invested and what?s more has for potential for leveraging customer support to increase your business profits.

via?foursquare ? for stalkers or real marketers?.

Content Curator Lilach Bullock

Lilach is a business owner, social media consultant, internet mentor and founder of Socialable.co.uk. One of the most dynamic personalities in the UK social media market, she actively leverages ethical online marketing for her own and her clients advantage. After launching her first business within three years of becoming a mother, through marketing via business networking and social media, her financial success was recognised by being a finalist at the Best MumPreneur of the Year Awards, presented at 10 Downing Street. Following a resultant offer and wishing to spend more time with her daughter, she sold her first business to focus on social media, developing a multi-site blog and online marketing portfolio that generates in excess of 250,000 + page views per month. Lilach is consulted by journalists and regularly quoted in newspapers on social media related matters, including (Prima Magazine, The Sunday Times and BBC Radio 5 Live ). A keynote speaker at business and marketing seminars, Lilach teaches about online marketing. Her second book (co authored with Sarah Arrow) Using Images to Influence the World achieved No 1 on Amazon for Sales and Marketing and Small Business and Entrepreneurship. Her third book will launch in early 2013. When Lilach isn?t working she enjoys spending time with her family and as an avid fan of Zumba.

Source: http://www.internetbillboards.net/2013/03/is-foursquare-a-viable-marketing-tool/

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